Only one goal in local newsrooms: FIND FIRST SUSPECTED IL SWINE FLU CASE!
Swine Flu Angles: shortage of Tamiflu at your hospital? Increased anxious ER patients? Any use of masks? (TV would love the visual).
Watch Jay Leno story closely. Very high interest. Have expert ASAP if his illness is interesting.
We're told health trumps money. Not in this economy. Media obsession with money stories makes placing health challenging.
Credit Card debt a big story. Nice angle is always "compulsive shopping" treatments. Have an expert? Pitch it!
Once again recession stories dominate. Try to tie any medical advance to cost savings (e.g. new procedure decreases time off work)
Avoid "morning after" pill stories. Too controversial. You can't win.
Another Chicago boy killed by baseball pitch to chest . Offer cardiologist for seasonal "commotio cordis" story.
Large practice needs help getting docs to "buy in" to marketing campaign. Wants me to convince them as fellow doc.
Cute potential story: hospital gowns redesigned to be more modest. New ones at your practice or hospital? Pitch it!
All the stupid jokes on cable news about "tea-bagging?" Just what is journalism turning into?
Typical. MSM first exaggerates risk of NMH TB. Now, having got your attention, slant is to reassure public the risk is minimal.
Just buy good PR? First Chicago Tribune considers "Pay to Play" news stories. Now LA Times front pages "advertorial." NyTimes today.
I kind of had an idea this stuff was going on, but not so blatantly. Pitching pointless stories, working on fear mongering and headline grabbing, even bringing up the idea of pay to get something published. He even has the ironic "why is media covering stupid money stories and not stupid medical stories".
Here is the problem for conventional news organizations. When blogging was just people covering their lives and events that they were immediately effected by the Media could snub their nose at it. However now bloggers include experts in every field, Media just can't keep up with it. If I want to know about new happenings in web start up companies I check TechCrunch, if I want to hear about consumer issues I go to the Consumerist. Media can't compete with this, especially when they think that their angle is to grab headlines and then fill their space with crap and fluff. The end is neigh for the old way to get news, soon the experts will be the ones that we go to for news, and the people that generate the "News" will be out of a job.
Can't come soon enough.