John Battelle's Searchblog (blargticle: an article from a blog)
This is a good essay on all things Google, using Picasa2 as an example. Google does seem to be the next Microsoft (i.e. owns the world...). The only thing I have to say contrary what he says is that I think Google can continue to make it with out advertising. Why do i say this? It's in his last line "PS - The Picasa site is very slow today - I imagine it's getting hammered." No advertisement, yet the web site has enough traffic to slow it down.
Soon, if not by now, computer related things will travel quicker by word of mouth (blog to blog), than by traditional media,
Google will not have to advertise, it would be too slow.