"Cool hunters". A very interesting topic. PBS did a show on the people that search out cool, before it becomes cool, so that they can charge companies $20K (!!!) a year to see what may become cool.
Chris may want to contact these people to tell them that spurs are going to be in for next year...
(p.s. pirates are gonna comeback strong next year after the year of the ninja wraps up.)
update: by show's end the PBS program becomes very cynical of the machine that media and corporations are (possibly because the show was made by PBS), if you got twenty or so minutes, watch the program, the second half gets into a good discussion about what companies are doing for (to) youth.