Don Colbert, a Florida doctor, believes asking yourself "What would Jesus eat?" is the best way to stay fit, slim and trim.
In his book, which gets its title from this question, he explores some of the Old Testament dietary laws and looks at foods mentioned in the Bible.
He says: "If you truly want to follow Jesus in every area of your life you cannot ignore your eating habits.
Marketing guy 1: "What area of the market have we not touched with all of our dieting plans?"
Marketing guy 2: "What about those Catholics that think salt formations are Mary? They seem to believe in anything."
Marketing guy 1: "Sir, I think you just got yourself a raise, we will make millions on this, millions."